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Plaza Shopping Center
Palm Springs, California
This unique and yet typical California shopping
area just off Palm Canyon Drive makes "a shopping
spree" in this famous desert resort an outstanding
tourist attraction.

"Plastichrome" by Colourpicture, Boston 15, Mass., U.S.A.
Distributed by Mitock & Sons, 13561 Ventura Blvd., Sherman Oaks, Calif.

1957 Dodge Sierra

The wonderful Spanish Colonial Revival-style La Plaza shopping center opened
in 1936, designed by Harry Williams, the father of renowed Palm Springs Desert
Modern architect E. Stewart Williams.
Current research by architectural historian Alan Hess indicates that La
Plaza, with its broad mix of retail stores, was perhaps the first true automobile-
oriented shopping center in California.

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